A NL based global telecommunications company
Here’s how Intelligence2day® helped create a central place to store data as well as encourage insight sharing throughout the organisation.
VodafoneZiggo is a telecommunications company based in the Netherlands, which is a joint venture withVodafone Group & Liberty Global. VodafoneZiggo provides fixed, mobile and integrated communication and entertainment services to consumers and businesses. Together, the two businesses add more value to their customers.
The Challenge
VodafoneZiggo’s intelligence team was experiencing an overwhelming amount of requests from within the organization and were finding it difficult to share insights easily with different departments. As the organisation grew, so did the demand for insights from new departments.
The company’s insight generation is scattered across the organisation – with teams working on data and finding customer insights, to AB testing on the website and working with internal data. Because of this, the teams were struggling to share, gather and categorize information that is relevant for so many different departments. The file folder system on SharePoint was not helping to store efficiently, as only a few employees knew where certain topics were stored.The Solution
What VodafoneZiggo needed was a central place where insights and knowledge could be stored and categorized together that would be easy to share and access across departments.
What they found most appealing about Intelligence2day® was the way in which the tool could store and showcase data and insights into a clearer, more categorized portal. Having a central place for this data was their number one priority – whether it was qualitative research, external or internal data.
Their version of Intelligence2day®, called the Insights Portal, now has almost 700 users. The way in which they share knowledge has been streamlined and departments are kept up to date with the latest data via the newsletter that is sent out every Monday. Included in this newsletter are insights the team have found interesting in the previous week, quotes from customers, new inspiration or research found and often an agenda of events that will be occurring that week such as competitor webinars, internal meetings or industry-relevant events.
“Everybody in our organization is working with insights more and more as the organization continuously asks questions that need to be explained from the data of what the customer wants. This has become the culture of how we work.” – José Martinez, Market Insights Specialist at VodafoneZiggo
Insights are also shared via email with specific groups who have requested research. After this information has been shared, it is also uploaded onto the portal so that the content can live longer, be found easily and also be seen by a larger audience.
In addition, the intelligence team presents a monthly snapshot of insights to walk through the data from the month and showcase what is on the horizon. As many as 100 people join this insightful call every month.
The intelligence team of 8 has used the portal to its greatest ability which has helped save a lot of time on research, as well as encourage other departments to use the tool too. Now, most departments have their own insights team that work as advisers and consultants.
Conclusion
Insight creation has certainly improved how the company finds their insights and data, as well as saved time on work with no duplicated research time, and good categorising. Most importantly, Intelligence2day® has helped put more focus on insights.
Today, the company’s CEO believes that everybody should be working on insights and the company’s ethos is to always put the customer first, which starts by knowing what they want from the data. Now, VodafoneZiggo knows a lot about its customers, such as when they buy, what they buy and what issues they are experiencing.
In the last 5 years, the company has become more agile and a tool like Intelligence2day® has added to that change by helping each team to do their own research effectively.
About VodafoneZiggo
VodafoneZiggo is a Dutch company that provides fixed, mobile and integrated communication and entertainment services to consumers and businesses.
VodafoneZiggo is a joint venture between Liberty Global, the largest international TV and broadband internet company, and Vodafone Group, one of the world's largest telecommunications companies.
For more information, visit VodafoneZiggo.
