Measuring the ROI of Market & Competitive Intelligence

How To Demonstrate the Value of a Market & Competitive Intelligence Program

Calculating the ROI of a M&CI platform may seem obscure, but it is entirely possible.

Learn all about the benefits of Market & Competitive Intelligence, understand how it overcomes the challenges of traditional Intelligence strategies, and uncover methods to quantify the ROI of M&CI tools.

Download this eBook to learn how to calculate ROI for market intelligence functions and generate the most value from your research tools.

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“In just a few minutes, we were able to set up a dedicated dashboard to monitor a trending topic . Automating and decentralizing our competitive intelligence monitoring has notably improved our productivity.”

- Lena Olofsson, Competitive Intelligence Director at Essity

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