What is Market & Competitive Intelligence?
Market & Competitive Intelligence (M&CI) is the process of gathering, analyzing and managing market information that is needed to support strategic decision making.
“A platform that enables users to search for and analyze diverse information sources about competitors and market context gathered by human- and AI-assisted collection, curation, and tagging of data and information from internal and external sources. Users then leverage templates, dashboards and collaboration features to share and apply actionable insights to business outcomes.”
– Forrester Report: “New Tech: Market & Competitive Intelligence Solutions, Q1 2019”
Through an active Competitive Intelligence process, companies can enhance their competitiveness in the market through a greater awareness of a firm’s competitors and business landscape in general.
When it comes to Competitive Intelligence, it is true that the focus is on the external business environment, but CI is not necessarily based on market information, as stated above. Internal (internally produced/possessed) intelligence assets are extremely valuable as well.
Decisions must be made fast, yet still take relevant information into consideration. To do this, organizations need to ensure that their employees receive the right information at the right time.
Key Benefits of Comintelli’s M&CI Platform:
1. Spend your time analyzing instead of searching for information
By having all information structured in one place, you save valuable time that you can use on analyzing the information you have.
2. Visualization and structuring that supports analysis
Use the “Benchmarking” tool or the “Heat Maps” to do side-by side comparisons of different data and identify “hot spots” in unstructured content.
3. Individual or Enterprise? We bring M&CI to all!
Whether you are a single-person-firm or a large global enterprise, we have the M&CI system that suits both your needs and your wallet.
Read the “Glossary of terms used in Market & Competitive Intelligence” in Resource Center
Download a free copy of the White Paper “Competitive Intelligence – An Introduction”
Read the Article ”Introduction to Competitive Intelligence Portals”