Designing Robust Digital Market and Competitive Intelligence Platforms.
This acclaimed book explores how to succeed with technology platforms for market and competitive intelligence. Drawing on real-life cases, the authors present their proven ‘Garden of Intelligence’ framework.
Gardens of Intelligence™ is a comprehensive 350-page management guide on building digital Market & Competitive Intelligence operations for the future. Co-authored by Jesper Martell, CEO of Comintelli, this acclaimed handbook offers valuable insights to help organizations navigate the evolving intelligence landscape.
Jesper Martell is a recognized Competitive Intelligence expert, having shared his insights through presentations, articles, courses, and webinars with organizations like SCIP, KM World, CiMi.CON, SLA & Mercyhurst University. He has been honored as a SCIP Distinguished Member and inducted into the Council of Competitive Intelligence Fellows for his contributions to the field.
Competitive Intelligence (CI) is the organized practice of gathering, analyzing, and managing information about your business landscape to support smarter decisions, anticipate change, and strengthen competitiveness.
To succeed, CI requires balance across three pillars:
Data from internal & external sources. Organized to reveal meaning and context.
Platforms & tools to store, classify, and analyze information. Speeds up discovery and insight generation.
Analysts, decision-makers, and communities using intelligence. Provide interpretation, context, and action.
Without harmony across Information, Technology, and People, CI efforts will fail—the weakest link determines success.
The Future of Intelligence
“The future of Competitive Intelligence is a flourishing garden of insights—AI-powered, human-driven, and embedded across the organization. It is evolving from reactive reporting to a true strategic growth driver, where AI takes on the heavy lifting of data gathering, while humans add context, foresight, and influence. Together, this creates the intelligence organizations need to anticipate change and thrive in complexity.”
— Jesper Martell, CEO, Comintelli
“I recommend this book to my customers, so they make an impact on the bottom line; to my students so that they can have an impact on the professional world; and just about anyone interested in actually making an impact. This is the power of Garden of Intelligence!”
Luis Madureira
Managing Partner @ UBERBRANDS, CIP-II, CI Fellow
“Gardens of Intelligence” is not a book like a walk in a park where the park owner intends to impress the visitor. It’s a practical guide, taking us step-by-step through the process of setting up or improving intelligence functions in our organizations. An example is that the three aspects of an intelligence function—information, technology and people—are important at all maturity stages, that they interplay, however that the weight of each aspect will differ at particular stages.”
Matthias Ullrich
Head of Business Intelligence @ Borealis Polyolefins | Chemistry PhD
I recommend “Gardens of Intelligence” to both those looking to enhance their MCI capabilities, especially by confronting the data challenge, and to those more mature organisations wanting to show their holistic gold medal intelligence credentials!
Nigel Aston
Former Global Head of CI, Amadeus IT Group SA
“I have known the authors since they were changing Ericsson CI from within, pioneering the global intelligence network and using it to affect innumerous decisions throughout the company. Their practical perspective is unparalleled in the field on how CI affects the bottom line. Together they have more experience with platforms in more companies than all of us combined and the beauty of their approach is that they chart a path to getting many different people at the organization to look at a stream of info and say, hold on. Have you thought of…? So, what are the six steps to their “Garden of Intelligence“? Oh, for God sakes I am not going to describe it. Just read it!”
Benjamin Gilad
Co-founder of the Academy of Competitive Intelligence
The book does a fantastic job to provide a balanced view around the when and how to bring in technology to go beyond the collection phase of creating the knowledge and the foreknowledge of the market around you as a prelude to decision making and action.
Andrew Beurschgens
Head, Market and Competitive Intelligence, BT
“Gardens of Intelligence is an OUTSTANDING new book, providing a roadmap for using Competitive Intelligence technology to help companies make smarter decisions & grow.”
SCIP official LinkedIn channel
The “Gardens of Intelligence” book is a 350-page Management Guidebook on how to develop digital Market & Competitive Intelligence operations that make you prepared for the future. Get more insights from the acclaimed handbook, Gardens of Intelligence™, co-authored by Jesper Martell, CEO of Comintelli.
