Evolving CI Technology from the Age of Collectors to the Age of Augmented Intelligence – July 10th, 2019May 20, 2019
Title: How can organizations capture business opportunities by involving everyone in Market and Competitive Intelligence?
Presenters: Cinny Little, Senior Advisor at Forrester & Jesper Martell, CEO at Comintelli
Summary: In today’s hypercompetitive business environment, every Competitive Intelligence (CI) unit’s mission should be to support the company in making sound business decisions, either on a strategic or tactical level. The main objective for CI is to ensure that the company is winning more business and to position the company for the future. Every employee therefore has a CI responsibility, not only the formal CI unit. Given the volume of information available, this requires a technology platform to support human intelligence.
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