Spot the Next Innovation WaveJanuary 11, 2023
The Benefits of Market and Competitive IntelligenceJanuary 27, 2023
Blog based on Gartner & Forrester Reports
Both the major IT analyst firms Gartner and Forrester recently released research done on the Market and Competitive Intelligence (M&CI) tools landscape. The fact that both Gartner and Forrester are giving this much attention to M&CI shows the increasing importance and impact it is having on enterprises.
The reports describe prominent M&CI tools and platforms that businesses may use to enhance their insights operations. However, it’s important to note that these reports do not rank suppliers; rather, they list the main players in the industry.
We are proud to announce that Comintelli and Intelligence2day® featured in both these reports. In addition, Quadrant also included Comintelli as a Technology Leader in their report for Q4 2022. Our placement can be seen in the chart below.
The inclusion of Comintelli in all three reports highlights the quality of our software platform and the value we bring to our customers.
The full reports are available for purchase from Forrester, Gartner and Quadrant directly, Below, we have provided a brief description of each report to help our readers.
The premise of both reports are the same: To illustrate how buyers and users of Market and Competitive Intelligence have a myriad of potential options which can make it challenging to settle on the most suitable one for a specific business.
Why does all of this matter?
The intelligence needs of businesses have grown immensely in recent years. With this growth, customers have asked for certain information or new features to be included by software providers. This is a trend that continues today. M&CI providers attempt to respond to these requests from customers, but it’s not always that simple.
Every M&CI tool that has been created is there to serve a purpose and to meet a specific customer need. It’s almost impossible for one platform or company to meet the needs of the entire market or to encapsulate all the possible tools out there. Attempting to do so dilutes the impact of a specific platform and its unique features. For this reason, M&CI companies tailor their products to appeal to a niche market of customers.
Gartner and Forrester’s reports do well to demonstrate the differences and unique traits of M&CI companies and briefly discuss their suitability to various uses of intelligence (data gathering, analysis, and exploitation) by customers. The differentiating factors between software providers makes it easier for customers to conclude which products could be suitable for their needs and the industry they partake in.
Market and Competitive Intelligence software was created to support existing intelligence systems and processes within an organization; it is not meant to replace it. With the right combination of tools and features, every business can find a solution that enhances their intelligence usage and deliverables.
At Comintelli, we offer a unique combination of tools and features to address every stage of the intelligence process. With optional integrations and customizable features, our proprietary software, Intelligence2day®, can assist your business to improve performance by keeping you abreast of the latest industry developments so that you can act proactively. It allows you to focus on what matters most — your business — while we take care of your intelligence needs.
Do you want to know more about why Comintelli are the best M&CI partner for your business? Book a demo!
- Full report from Gartner: Market Guide for Competitive and Market Intelligence Tools for Technology and Service Providers (Jan 2023)
- Full report from Forrester: The Market and Competitive Intelligence Platform Landscape Q4 2022 (Dec 2022)
- Full report from Quadrant: SPARK Matrix™: Market & Competitive Intelligence Platform, Q4, 2022 – Quadrant Knowledge Solutions (quadrant-solutions.com) (Nov 2022)