Does CI mean the ability to ask the right questions?
Communication through social networksFebruary 8, 2015
Primary or secondary?February 24, 2015
Currently at the 2015 Pharma CI conference in Asterdam. So far we have of course heard much of the “standard” gospels; CI must be actionable, foreward looking etc. However, there is one “trend” in the presentations and discussion I like and that is the question if the core of CI might be the ability to pose the right question. As research idividulas know, formulating relevant questions is far harder than eventually finding the answer. Something to contemplate?