Customers

Search & Advertising Company

CI System for one of the Nordic region’s largest Search & Advertising Company.

In order to effectively support their business objectives and help the company to move forward in a world of new competition, they needed to streamline the processes for receiving all of the competitive intelligence that can be used to directly support business strategy and decision making.

 

“External information helps us to maintain competitive edge by making more informed, faster decisions”

– Market Analyst, Search & Advertising Company

 

The out-of-date tools available at the company were lacking the capability to automatically collect market information from various sources and the technology enabling employees to search for and access this unstructured information was missing.

The CI System solution that was able to meet all these requirements and that was also priced competitively against others in the industry, was Intelligence2day®.  A lot of work was put into creating a taxonomy to structure information into key intelligence topics. The taxonomy has made it easier and quicker to find relevant competitive information.

 

Industry:
Search & Advertising

Employees:
4500+

Benefit:
Since the CI System can handle information from many different sources in a unique way, it enables the intelligence workers to use their time to analyze the information rather than to search for it.

 

CI System demo

See a demo of Intelligence2day® – a similar CI System the Search & Advertising Company is using, by registering to our On-Demand Webinar

 

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