Webinar -Staying Ahead of the Retail GameJune 30, 2023
Webinar -Identify & Act on Emerging InnovationAugust 14, 2023
What are they and why should you care in a B2B context?
Customers have more power than ever before. Social Media operates like a megaphone that Social Customers use to share their opinions, ratings, reviews, and opinions which thus conditions the choice of fellow customers. In this new world, the Social Customer can destroy a brand or even an organization with a single tweet. How can Competitive Intelligence professionals address this new paradigm?