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Ahead of the Game – Competitive Intelligence Strategies for Sustained Advantage, by Ark Group (822 kB)

“In this report we look at the process of CI from start to finish: what benefits will it bring and how can it be incorporated into the business structure; how do we actually carry out CI and who is the best person for the job; what are the implications of technology and social media to CI; and how do we ensure that our activities are legal and ethical?