IntelliSummit™ 2019
March 11, 2019
8 trends in the area of Competitive Intelligence
March 15, 2019
Comintelli today announced that it has been included in a Forrester Research report listing emerging vendors offering market and competitive intelligence solutions, in the report “New Tech: Market and Competitive Intelligence (M&CI) Solutions, Q1 2019.”
In the report, analysts Cinny Little and Elizabeth Cullen present an overview of 27 emerging vendors in the market and competitive intelligence solutions market, divided into three categories; software platform vendors, hybrid providers and primary services providers. The report should be used to help customer insights pros who work in market and competitive intelligence understand the capabilities within different market segments.
The Forrester Research report states that these “emerging competitive intelligence platforms augment human intelligence with ai assist, including machine learning, text analytics, and cognitive search” and Forrester identifies an emerging technology, M&CI solution, as “a solution that enables users to search for and analyze diverse information sources about competitors and market context by AI-assisted collection, curation, and tagging of data and information from internal and external sources. Users then leverage templates, dashboards and collaboration features to share actionable insights across their organization.” These features are all important parts of Comintelli’s Intelligence2day® platform.
“We think the Forrester report clearly shows that gathering competitive intelligence is becoming more important for businesses“, says Jesper Martell, CEO of Comintelli. “Our customers use Intelligence2day® as a tool to help them find insights and support strategic decision making. They are aware of market dynamics and have knowledge of the external business environment in order to influence marketing strategy as well as the long-term view of the company.”
To learn more about emerging Market and Competitive Intelligence solutions, join us for a free webinar on April 25th with guest speaker, senior analyst Cinny Little from Forrester and Cominteli’s CEO Jesper Martell.
When: 25 April, 2019, 16:00 CET
Title: How can organizations capture business opportunities by involving everyone in Market and Competitive Intelligence.
Presenters: Cinny Little; Forrester & Jesper Martell, Comintelli
Summary: In today’s hypercompetitive business environment, every Competitive Intelligence (CI) unit’s mission should be to support the company in making sound business decisions, either on a strategic or tactical level. The main objective for CI is to ensure that the company is winning more business and to position the company for the future. Every employee therefore has a CI responsibility, not only the formal CI unit. Given the volume of information available, this requires a technology platform to support human intelligence.
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