Big data for a competitive advantage
World of IntelligenceOctober 15, 2012
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In a McKinsey&Company video, David Court, director of the company, explains how organizations can transform the way they do business by making better use of big data or analytics capabilities. As many executives are still uncertain of whether or not their organizations are prepared for the changes that they need to make and how to fully exploit the data that they possess, Court here describes how to proceed.
According to Court, the advantages people get from using data and analytics are significant, and hence, so is the negative impact on the companies that are not exploiting this.
The key is to focus on the part of decisions where the greatest economically gains are to be found, rather than trying to transform everything at once.