How a Leading Manufacturing Brand Consolidated Fragmented Data, Scaled Adoption to 1,000+ Users, and Centralized Industry Analytics
TYPE: Manufacturing
In the fast-moving building products sector, keeping a pulse on macro-economic drivers like housing market trends and distributed field intelligence is paramount. Pella struggled to unify insights across disconnected teams, leaving critical data isolated in individual departments.
By implementing Comintelli Intelligence2day, Pella successfully broke down internal silos, scaled platform adoption from an initial goal of 100 users to over 1,000, and created a single, definitive source of truth for both curated industry news and internal data dashboards.
Prior to partnering with Comintelli, Pella faced significant hurdles in establishing a unified competitive intelligence capability. The primary roadblocks included valuable market insights being fragmented, either trapped in individual employees’ minds or hidden deep within specific departmental folders.
Additionally, their previous solution relied on rigid keyword tracking that yielded massive amounts of irrelevant junk data, requiring extensive manual filtering. Because users had to jump between multiple applications and links to view external market trends and internal operational dashboards, the process was highly inefficient. Existing tools on the market were heavily skewed only toward sales and marketing teams, lacking the broad utility required for cross-functional corporate strategy.
When evaluating a solution to bridge these international gaps, the leadership team needed a platform that went beyond a passive research archive. Traditional collaboration tools lacked the specialized, structured workflows required to automatically collect, translate, and contextualize global insights at scale.
The organization required a specialized intelligence architecture capable of turning raw, multilingual data into boardroom-ready strategy.
Comintelli stood out by providing the following:
Ultimately, Comintelli was chosen because it allowed the competitive intelligence function to evolve into an active tool for corporate strategy—strengthening internal ideas by leveraging real-world test cases where other companies had already invested their money.
Pella selected Comintelli Intelligence2day to centralize its competitive intelligence ecosystem and streamline cross-departmental collaboration. Key pillars of the solution include:
“The ability to seamlessly integrate external industry coverage with our own proprietary field intelligence in a single platform is exceptional. That unified capability is what sets Comintelli apart.”
Jodi Keske, Competitive Intelligence Lead, Pella Corporation
The most clear indicator of the platform’s success was its viral adoption rate across the enterprise. The team initially set a target of onboarding 100 users within the first year. Instead, demand skyrocketed, driving active usage to over 1,000 users across Pella.
By providing a single centralized avenue for intelligence, Pella eliminated departmental information gaps. Teams no longer operate in isolation. Instead, stakeholders across the board have instant visibility into what their peers know.
The automated deliverables have generated strong internal momentum. Executive stakeholders and general users consistently share positive feedback regarding the weekly newsletter, praising it for delivering timely, actionable, and target-rich insights directly to their workflow.
"Previous systems overwhelmed us with irrelevant clutter and keyword noise. Intelligence2day completely transformed our data quality by delivering clean, highly targeted industry intelligence."
Jodi Keske, Competitive Intelligence Lead, Pella Corporation
As Pella refines its long-term corporate planning, Comintelli serves as the foundation for shared awareness. By ensuring that everyone is on the same page with market insights and macroeconomic housing indicators, the platform enables a more cohesive, data-driven approach to annual strategic decision-making.
The world’s top organizations have long trusted our platform and continue to rely on it to drive their future.
Let us show you how Comintelli can simplify your intelligence workflows and make every insight count.
