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The 8 Intelligence Tendencies

Comintelli recently sponsored a study that was based on both a literature survey and an exploratory study with in-depth interviews of several Competitive Intelligence (CI) experts.  As a result, 8 main challenges and possibilities of Intelligence were identified as we enter the age of social networking and social IT. These are:

  1. Internet changes the business model for Competitive Intelligence
  2. Competitive Intelligence´s role in the modern networked organization
  3. Increasing complexity of analysis
  4. Quality assurance of content
  5. Integration of different content
  6. Competitive Intelligence beyond Enterprise 2.0
  7. The human experience of Intelligence services and tools
  8. Increased volume of information

I will discuss these one at a time, starting with tendency 1, namely “Internet changes the business model for Competitive Intelligence (CI)”.