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Ovecoming Common Intelligence Mistakes

Aurora WDC CEO, Derek Johnson, leads a discussion about how to overcome the most common mistakes made by strategic, market and competitive intelligence programs. In part one of a two-part conversation with Aurora’s Chief Learning Officer, Dr. Craig S. Fleisher, VP of Client Solutions, Daman Cambra, and Founder & Chairman, Arik Johnson, you will learn about the proper use of SWOT as an analysis framework, avoiding the trap of industry tunnel vision, and how to optimize the combination of technology and human intelligence, or HUMINT.

By: Caroline Enders