Tetra Pak showcases best-in-class market intelligence tool
Tetra Pak (www.tetrapak.com), one of the world’s leading food processing and packaging companies,has built a well-developed market intelligence program to support its global marketing activities. Tetra Pak operates in more than 165 countries and with more than 20000 employees. Market intelligence is part of the global marketing function and produces intelligence about topics such as consumers, channels & logistics, competitors and the food industry.
“Knowledge about our business surroundings is important to be able to make the right decisions for growth and new opportunities”, says Anders Påander, Director of Marketing & Portfolio Tools. “Increased speed in the decision-making process demands fast and efficient access to information using better tools.”
Mr Anders Påander will be presenting Tetra Pak’s market intelligence tool, based on Comintelli Knowledge XChanger, at a seminar held in Copenhagen on 25th of March. The seminar is arranged jointly by Comintelli and Esmerk, a leading business information and news provider.
A brand new case study describing Tetra Pak’s market intelligence can be downloaded from Comintelli’s Resource Center at www.comintelli.com/Resource-Center.
Comintelli is a cutting-edge developer of Enterprise Knowledge Management software. Comintelli helps thousands of persons in every industry to improve Time To Knowledge and make better business decisions.
Comintelli develops, markets and sells the award-winning product Knowledge XChanger™. The versatile product automates the tasks of aggregating content from several sources, structuring it using topic maps, analyzing, searching and delivering content in a relevant format to authorized users. Customers include successful companies such as Covidien, Eniro, ICA, Teliasonera, Tetra Pak and Thermo Fisher Scientific.
The company was founded in 1999 and is based in Stockholm, Sweden, with global representation through an extensive partner network.
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