Participants at Comintelli’s User Conference learn how to succeed with intelligence software!

Stockholm – 13 October, 2008

Last week Comintelli, the leading provider of Market and Competitive Intelligence software, held its global User Conference 2008 in Stockholm, Sweden. The event was a major success with participants from several countries networking at the top floor of the Hi-Tech building, while enjoying a fabulous view of Stockholm.

“The main benefit was networking with all the other users of Knowledge XChanger”, says Suzanne Beadnell, Market Intelligence Analyst at Spirax Sarco Ltd. “We are only a few people working with CI in the company, so it is important to meet others who are facing the same challenges as we are and to be inspired by them.”

Some of the best practices that were shared by participants regarding how to successfully implement CI software were:

  • Communicate the purpose and value of CI systems.
  • Identify early adopters and use them to spread usage.
  • The right content is more important than a lot of functionality.
  • Integrations with third party products is crucial.
  • Users want digested & filtered information.
  • Email alert is an obvious ”killer application” to promote.
  • A well developed taxonomy is crucial for usability.
  • Working habits are hard to change and is not done over-night…

On the last day of the event, the new Comintelli Community extranet site was introduced. All Comintelli Knowledge XChanger™ users have access to this online community for sharing knowledge and experiences at their convenience.

“The main goal of the event was to learn from each other, network, make new contacts and last, but not least, to have fun”, says Jesper Martell, CEO of Comintelli. “Our evaluations show that we accomplished these goals very well and we hope that the relations started at the conference will continue online in our Comintelli Community.”


About Comintelli

Comintelli is the market-leading provider of software for competitive and market intelligence. Comintelli develops, markets and sells the award-winning and patented product Knowledge XChanger™. Comintelli Knowledge XChanger™ is used globally by thousands of users every day. The company was founded in 1999 and has offices in Stockholm, London, New York, and Ottawa.

For more information, please contact:

Jesper Martell, CEO, Comintelli
Telephone: +46-8-663 76 00