What is Competitive Intelligence?
Competitive Intelligence (CI) is the process of gathering, analyzing and managing market information that is needed to support strategic decision making. Through an active CI process, companies can enhance their competitiveness in the market through a greater awareness of a firm’s competitors and business landscape in general.
When it comes to CI, it is true that the focus is on the external business environment, but CI is not necessarily based on market information, as stated above. Internal (internally produced/possessed) intelligence assets are extremely valuable as well.
Key Benefits of Comintelli’s Competitive Intelligence Software:
1. Spend your time analyzing instead of searching for information
By having all information structured in one place, you save valuable time that you can use on analyzing the information you have.
2. Visualization and structuring that supports analysis
Use the ‘Benchmarking’ tool or the ‘Matrix Heat Maps’ to do side-by side comparisons of different data and identify “hot spots” in unstructured content.
3. Individual or Enterprise? We bring CI to all!
Whether you are a single-person-firm or a large global enterprise, we have the CI system that suits both your needs and your wallet.