The link between CI & KM is the word systematic. Methodical and organized implementaitions makes information accessible by people that need it.


When working with both Competitive Intelligence (CI) and Knowledge Management (KM) solutions, the question of how the two disciplines are related often comes up.

The strong link between these two lie in the word systematic – both must be implemented in a methodical and organized way to enable information to be accessed by people that need it.

Everyone manages information one way or another, but only if it is done systematically it becomes a discipline in itself.


The difference lies in the fact that CI is a subset, or an advanced application of KM in that it focuses on external knowledge of the business market and competitors, while the larger KM discipline focuses on an organizations knowledge assets as a whole, often including the location of human expertise.

But there are more similarities than differences as both CI and KM must filter information in a structured way to relevant people and also provide easy ways to find actionable information than helps the organization make better business decisions.

Read more about Competitive Intelligence (CI) and Knowledge Management (KM)