What is Competitive Intelligence?


An Introduction to Competitive Intelligence

Decisions must be made fast, yet still take relevant information into consideration. To do this, organizations need to ensure that their employees receive the right information at the right time.


This White Paper:

  • Clarifies the purpose of Competitive Intelligence (CI)
  • Defines how CI can support a company’s decision-making process
  • Shows the steps in the Intelligence Cycle

"There is at least one point in the history of any company when you have to change dramatically to rise to the next performance level. Miss the moment and you start to decline."

Andy Grove, CEO Intel

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