Theratechnologies is a Canadian biopharmaceutical company who develops novel therapeutic products in order to bring them to the market.
Their overload of information led to a loss of productivity as everyone was looking for the same information, often repeatedly. The urgent need for a common platform became imminent: Information had to be screened and communicated in a systematic way.
“The handling of the system is so easy that I can do almost everything by myself.”
Lydia Haulbert, Director of Market Research, and Strategic Intelligence, Theratechnologies.
The aim was to create a proactive and high level of competitive intelligence services for better decision-making in cross-functional activities.
Intelligence2day® has helped the company to streamline the time-consuming process of finding, gathering and sharing business information, resulting in more generated business for Theratechnologies as it has enhanced strategic business decisions. It has also improved product development as resources can focus on their core area.
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